Soso Home
Package Design
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2024

The design challenge for Soso Home was conveying a bold tone of voice while appealing to urban professionals and creatives seeking stylish, high-quality home décor. The target audience value individuality, confidence, and practicality. Bold typography establishes the product as fresh and distinctive, asserting the brand’s presence without overpowering the design. The large typography is paired with delicate, refined supporting text, striking a balance between audacious and sophisticated. In addition to the typography, the design features a clear product image, reinforcing transparency and trust. The packaging is showing the consumer exactly what they’re getting. The combination of juxtaposing typography and honest imagery delivers a polished package that speaks directly to the target audience’s desire to purchase unique, high-quality home décor products.