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Beyond the Looking Glass
Experimental Typography

2024

This “book” was gifted to my niece Rudy. The narrative needed to resonate with both young Ru and older Ru, capturing the magic of childhood while imparting a deeper lesson.

This abstract typographic story follows a young girl navigating her journey of self-discovery. In the design, the girl is represented by the lowercase letter "g", starting as a serif to symbolize her natural individuality. As she grows older and yearns to fit in, her obsession with conformity gradually erodes her individuality, transforming her into a sans serif "g". At the peak of the story, she breaks free from societal expectations by shattering a magic mirror, transforming back to serif, now embracing her imperfections. This piece is a story of self-discovery and resilience—one that Rudy can revisit as a guide throughout her formative years.

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