Fanta Brand Refresh
Branding
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2024

The soda market has become oversaturated with new brands like Poppi and Olipop, all vying for attention. But Fanta was here first. Over the years, however, Fanta has gotten caught up in trying to stay trendy, and their constant need to refresh have reflected this struggle. The 2023 logo redesign, while modern, stripped away much of the charm that made Fanta iconic. To fix this there was no other choice but yet another brand refresh. The approach was to strike a balance: bringing back the nostalgia and personality Fanta fans love while maintaining some simplicity. Because simple doesn’t have to mean lifeless—it can still be bold and full of character. This brand refresh embraces Fanta’s legacy, proving that age should be celebrated, not hidden. After all, everything comes back in style.